Check out this post by intellectual-property blog PHOSITA. It seems as though football fever has recently encompassed more than just the playoffs: It’s NCAA versus NFL, as Texas A&M are poised to defend their 12th Man trademark against the Denver Broncos, who used the mark during their January 8, 2012 game against the Pittsburgh Steelers. The blawg post serves as an important reminder on why it’s important to police the uses of your mark!